$2 Million Target
Churchill Downs will celebrate the first Saturday in May by hosting a day-long at-home Kentucky Derby party to raise $2 million for COVID-19 emergency relief efforts.
Fans can tune in to a special broadcast on NBC on May 2, from 3:00 to 6:00 ET that will feature the 2015 Kentucky Derby won by American Pharoah. In addition, the NBC broadcast will highlight Churchill Downs’ first ever virtual horse race -- The Kentucky Derby: Triple Crown Showdown.
The Showdown will be a computer-simulated version of a race under the historic Twin Spires. The virtual race, created by Inspired Entertainment, will feature the 13 past Triple Crown winners and use data algorithms including historical handicapping information about each horse, which helps to determine the probability of their potential finishing positions.
Beginning on April 30, fans will be able to visit www.KentuckyDerby.com to choose their favorite horse to win the virtual race and also join Churchill Downs in making a charitable donation to COVID-19 emergency relief efforts. All participants who select the winning horse will be entered to win the ultimate Kentucky Derby 146 VIP Experience.
Churchill Downs has pledged to match up to $1 million of donations with funds to be directed to the Team Kentucky Fund and Direct Relief. A small percentage will be earmarked for the R.E.I.N. Fund (Relief for Equine Industry Needs), a program managed by Churchill Downs Foundation designed to benefit workers of the backside whose livelihood has been impacted by COVID-19 and also to help ensure essential care for horses throughout the pandemic.
A full day of online festivities is planned on May 2, designed to encourage the perfect interactive Kentucky Derby party at home. Churchill Downs will join the Kentucky Derby Museum and other partners to offer virtual tours, Derby cocktail and fascinator-making instructions, ideas for party decorations, kids’ crafts, Derby-inspired recipes, an at-home Derby fashion contest and much more.
“For many fans around the country, the first Saturday in May has become a part of their family’s yearly traditions,” said Kevin Flanery, President of Churchill Downs Racetrack. “While we eagerly look forward to the 146th Kentucky Derby this year on the first Saturday in September, we will celebrate the annual excitement of our traditional date with our fans and community by offering ways for us to join together for a great cause. Our fans will be captivated by the realistic view of the virtual race and we can debate, as we do each year, our favorite to win.”
“The anticipation of which Triple Crown winner will emerge as the ultimate champion is thrilling,” said Bill Carstanjen, CEO of Churchill Downs Inc., “but most importantly, we are proud to use this platform as a force for good by raising money for these worthy COVID-19 emergency initiatives. We urge fans to join us by donating and celebrating with us from home.”
Join the virtual party by posting your home Derby Party experience using #KyDerbyAtHome on Saturday, May 2, and follow @KentuckyDerby on Facebook, Twitter and Instagram on the first Saturday in May to engage with a full day of exciting content and other at-home Derby parties from across the country. Visit www.KentuckyDerbyParty.com regularly for an updated schedule of activities, recipes, ingredient lists, style tips and decorating ideas so that Kentucky Derby fans can be ready to celebrate the first Saturday in May together from home.