Referral spam (also referer [sic] spam, log spam, or referrer bombing) is an attempt to insert a spammer's web address into a site's analytics report.
At Sitemason, when I begin to write for our blog or marketing pages, I often run through a checklist of SEO best practices. Not because I'm especially concerned with being technically perfect and appeasing the search gods (AKA Google), but because what's good for search engines is good for readers.
In this article I present a 17 point checklist for things to consider when writing with SEO best practices in mind. Read more for the complete list.
Illustration by Kevin Kennedy, strazi.org
Or, I Never Metadata I Didn't Like
How do you make your blog post or promotional event look great and get more clicks in all those social media platforms? We're talking about the nice image, title, summary and link you see in Facebook posts, Twitter Cards, and Google search results. Keep reading to learn all the great secrets to getting your content noticed on social media.
Authorship is Google's effort to connect content authors to their other contributions on the web in Google search results. SEOs are strongly pushing authorship as a way to heighten brand value and declare content ownership.
Most importantly, Authorship increases rankings by generating trust between content producers and search engines. The following tutorial provides an easy to follow step-by-setup guide for adding Authorship to your own site. Read on to get your website primed for Authorship.